UpTrend ScalingBack to site

Legal

Privacy Policy

Last updated: September 19, 2026

This Privacy Policy explains how UpTrend Scaling, LLC ("UpTrend Scaling," "we," "us," or "our") collects, uses, and shares information through the UpTrend Scaling website and dashboard (the "Service").

1. Information we collect

From businesses who sign up. When you create an account, we collect your business name, your name, work email, phone number, number of locations, and billing information (handled directly by Stripe, we don't store full card numbers).

From your customers, on your behalf. When you add a customer to send a review request, we collect the name, phone number, and/or email address you give us for that person, along with a record of the messages sent to them and whether they clicked their review link. This information is provided by you, the business, not collected by us directly from your customers.

Automatically. Like most websites, we collect basic technical information such as IP address, browser type, and pages visited, to keep the Service secure and working correctly.

2. How we use information

We use this information to operate the Service: to send the SMS and email review requests you request on your customers' behalf, to track link clicks so we can show you accurate reporting, to bill your subscription, to provide customer support, and to keep the Service secure and improve it over time. We do not sell your data or your customers' data to third parties.

3. Who we share it with

We share information with the service providers that power specific features of the Service, and only as needed for them to perform that function:

  • Stripe — processes subscription payments and stores billing details.
  • Telnyx — delivers the SMS text messages sent through the Service.
  • Resend — delivers the emails sent through the Service.
  • Neon / Vercel — host our database and application infrastructure.

We may also disclose information if required by law, or to protect the rights, safety, or property of UpTrend Scaling, our users, or others.

4. SMS and email consent

Businesses using the Service are responsible for having a lawful basis to text or email their own customers. Every message sent through the Service includes a clear way to opt out (replying STOP for SMS, or an unsubscribe path for email), and we honor those requests promptly. Phone numbers and consent information collected for SMS messaging are never shared with third parties for their own marketing purposes.

5. Data retention

We retain account and customer data for as long as your account is active, so your reporting stays accurate. If you close your account, we'll delete or anonymize your data within a reasonable period, except where we need to keep records for legal, billing, or security reasons.

6. Your choices

If you're a business using the Service, you can update or delete customer records from your dashboard, and you can close your account at any time by emailing us. If you're a customer who received a review request and want your information removed, ask the business that sent it, or contact us directly and we'll help.

7. Security

We use industry-standard measures to protect information, including encrypted connections, hashed passwords, and access controls limiting who can see your data. No system is perfectly secure, but we take reasonable steps to protect what you share with us.

8. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we'll let you know by email or by posting a notice in the dashboard.

9. Contact

Questions about this policy or your data? Email hello@uptrendscaling.com.